3D + 2D Motion Design, Iconography, Typography, Front-end development
I Worked with a small group of designers to create a new brand identity for a team within Microsoft. This project was especially fulfilling for me, since it covered a large degree of design disciplines.
Some of the many logo ideas I created as part of the branding effort for the MS "Asimov" team …
You can click and drag directly below to check out one of the interactive prototypes I created for the team. It was intended to appear on the Asimov Web Portal and be embedded as javascript into the HTML … It didn’t end up using it, but it was fun to push the boundaries and dip into code and play around a little bit. I used a language called Processing.
My creative director designed this font, especially for the project. I took the initiative to use Fontographer to import and render it out into a custom usable font that could easily be used across all materials for the new branding. This was achieved fairly easily since the font was based upon Segoe and inherited most of the kerning etc, with only a few of the letterforms altered to give it a more futuristic feel.