3D + 2D Motion Design, Iconography, Typography, Front-end development
I Worked with a small group of designers to create a new brand identity for an AI focused team within Microsoft named after the revolutionary thinker and author Isaac Asimov. This project was especially fulfilling for me, since it covered a large degree of design disciplines.
Some of the many logo ideas I created as part of the branding effort for the MS "Asimov" team …
My creative director designed the type below, especially for the project. I took the initiative to use Fontographer to import and render it out into a custom usable font that could easily be used across all materials for the new branding. This was achieved fairly easily since the font was based upon Segoe and inherited most of the kerning etc, with only a few of the letterforms altered to give it a more futuristic feel.