RE-BRANDING / MICROSOFT – ISOFTSTONE

CHALLENGE:
Create a qualified and cohesive visual branding style for a collection of existing Microsoft developer tools. Update and re-brand an accompanying portal website. Create a series of associated materials spanning from print, motion, web, and physicaly branded material.

PROCESS:
Worked Via isoftsone with a small team. The request from the MS team was to “think outside the box” and create content that was “unique and cool” (somewhat rare in a corporate setting – but this freedom allowed for some great results) Had the opportunity to incorporate a wide variety of techniques and skills over the few months that this project happened. Primarily I was responsible for the logo, type animation, and promotional branding video. I also worked with the team on the layout, animation, and UX portion of the web-portal. Additionally, I created a working font and scripted some interactive concepts for the website.

SKILLS USED:
Sketch(UX layout), Cinema 4d, AfterEffects, Fontlab, Photoshop, Illustrator, Processing.

LOGO EXPLORATION:
A sample of the several rounds of logo iterations created …

LOGO EXPLORATION

ANIMATION TREATMENT:

Asimov Logo Animation

INTERACTIVE STUDY (CREATED WITH PROCESSING + JAVASCRIPT):
Although it didn’t make it to the final web portal, I scripted a series of interactive touch-sensitive concepts to complement the site,
working prototype …